When I was first approached for this site, their previous site had over 100 Static html pages, hard coded product links, Flash, and a non-mobile friendly navigation.
Originally I was brought on to make updates to the hard code but eventually he wanted to rebuild. I took this as chance to bring him up to date and moved the site to a newer, more dynamic site. Running on a custom CMS I built for him and more mobile friendly.
As soon as the site was launched in 2014, he saw an immediate increase in traffic and sales. i have since continued updates for him upon request when needed.Live Site!